Unapologetic
Glow
A social film concept
A live-action social film concept for a skincare or beauty brand looking to cut through in a heaving market with subtle humour, surprise and self-awareness, this campaign aims to:
Elevate your brand through high-end cinematic storytelling
Ensure paid media cuts through
Increase content share-ability
EARN media
UP long-term brand value
Up sales (obvi)
Glow up the feed
Woman’s voice (offscreen): Yeah it’s just… A pretty simple routine.
…I apply it first thing in the morning…
Glowing woman: Thank youuuuu
Squinting Woman: you look good (quietly)
…takes about 5 minutes, really low key…
Glowing woman off screen: So do you
WVO: <You’re Brand> Glow, unapologetically
For the right brand, the unapologetic glow piece is a way to cut through a crowded market. Skincare is serious, and it genuinely enriches people's lives, but there's room to have fun and win people over with a "we get it, the category can be a lot, but our product also isn’t shy about being seriously good”. The over-exaggerating glow effect delivers the product's impact while skirting around wild claims, and humanising your brand.
Why this idea?
Production & budget
Shot live-action on ARRI, the same cinema-grade glass used on feature films and top-tier campaigns. Every frame carries that depth, texture and light only real cinema cameras deliver, giving your brand a premium, elevated look that stands toe-to-toe with anything in market.
Bespoke alt?
If the unapologetic glow film isn't quite right for your brand, but the thinking resonates, let’s create a campaign that's unmistakably yours in originality and scope
Deliverables
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Arri Cinematic Capture
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Digital and Social Rollout (static & motion)
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1 year usage
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Hero brand film and social cutdowns
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Briefing/Consult
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File Formatted for digital and social platforms
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Sound Design
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Digital or Film Photography
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Editors Grade and Retouch
Super 8mm Campaign mini
If your brand would rather a leaner package for a drop or extra content, we can arrange a high-end French Super 8mm + film stills package for a lean, organic aesthetic.
Creative Director
Steve is an advertising writer and art director with over a decade of experience across award-winning agencies (R/GA, VML, JWT) and international brands including Selfridges, Afterpay, Qantas, Volvo and many more, with work spanning TV, digital, social and integrated campaigns.
He is also an independent film director, with projects featured in Academy Accredited festivals and recognised with Vimeo Staff Picks, which have amassed millions of views.
Operating at the intersection of agency and production, Steve brings together strategic brand thinking and end-to-end cinematic execution.
Thank you
If you’d like to discuss scope, a tailored filmic option for your brand, or have any questions about the offering, please reach out…